✳ Copywriting · The right words

Your offer is good.
Your words should show it.

Nothing’s more boring than copy you’ve read a hundred times before. Your offer deserves more than words that could belong to anyone. I find the angle, structure and words that make people want to read on — and give them a good reason to choose you.

Your next customer is looking for a good reason to buy.

✳ What I can help you with

Words.
With a job to do.

✳ 01 / Help them choose

Your website & sales pages

A sales page is the bare minimum if you have something to sell. Make it clear, fun and impossible to confuse with anyone else’s, and it does its job even better.

✳ 02 / Get them to act

Your emails & campaigns

Emails people want to open, read to the end and — let’s go wild — click. For a launch, an offer or that regular email your readers actually look forward to.

✳ 03 / Keep them interested

Your scripts & talks

From concept to script: an idea that holds up, a story that moves forward and words that sound right when you say them out loud.

✳ The waiting-room version

“We support you in optimising your digital communication.”

✳ The version that actually says something

“Your website says everything about you. Except why anyone should call. Shall we fix that?”

✳ 01 / Understand

Ideas from another planet.

You deserve more than down-to-earth communication. We keep your goals firmly in sight and send the ideas much higher.

✳ 02 / Write

For open minds.

Want to stand out without putting on a clown nose? Perfect. Let’s make your communication cheeky — and keep it relevant.

✳ 03 / Refine

A meeting that changes things.

If this sounds like you, we should talk. I’m not proposing marriage just yet, but a first creative date? Worth a shot.

✳ Anne Bezon · Badass Gang

“The most original copywriter I know.”

Offbeat and fun, yet always completely on target, Tom’s style hits the mark every time. I wholeheartedly recommend him for all your copywriting.

✳ Michael Bernard · LEXD

“His way with words is unmatched.”

Tom is one of the few people I’ve trusted to help me prepare and roll out my content strategy. His consistently relevant advice makes him one of the best in his field. And we had a great laugh, too.

✳ Jeanne Lesbordes · Méthode French

“Before Tom: instinctive. After Tom: intentional.”

His fresh perspective on my profile and my non-strategy gave me new energy. Reasons, structures, honest sharing and a real feel for my personality. A joy.

✳ Three clients. No compliments extracted under duress.

I didn’t even write these.

The rest is even more enthusiastic. I’m sparing you the wall of compliments — for now.

✳ A meeting that changes things

So? Shall we see where this goes?

I’m not proposing marriage just yet. Just a first date to understand your project, see what’s getting in the way and explore how we could make things much more interesting.

Your offer is good.Your words should show it.